Here is the info taken from their Kickstarter page
Pathfinder MMO Tech Demo

About this project

A roleplaying game where you play the monsters rather than the heroes? Are you serious?
Vampire: The Masquerade had its 20th anniversary last year.
Wait, you want to make a card game where you have to create your deck by buying booster packs of random trading cards? Nobody would buy that.
Magic: The Gathering is by far the most successful game ever in the history of tabletop gaming, and will celebrate 20 years in 2013.
You want to do WHAT? Make the Dungeons & Dragons game mechanics open source? That’ll kill the entire industry!
The Open Game License (OGL) revolutionized the RPG market in 2000, leading to hundreds of companies producing products compatible with the Third Edition of D&D.
Hold on—you’re going to create your own game to compete with Dungeons & Dragons? You’re wasting your time!
The Pathfinder Roleplaying Game is now the world’s best-selling tabletop RPG.
So when we told people we wanted to create a massively multiplayer online roleplaying game (MMO) for a fraction of the cost and development time of the big MMOs, you can imagine some of the responses we got.
It’s a pipe dream! Nobody can do that. It’s impossible.
Well, we’re the team that laughs in the face of impossible. Pathfinder Online is the project that will slay this dragon. And Goblinworks is the company that will make it happen. Impossible? We say nay!

The Pathfinder setting includes many different classic and modern fantasy elements, from lost cities shrouded in misty jungles to decaying pyramids amidst deserts of burning sands to a fantastic island metropolis where folk from across the world live side by side with all manner of fantastic creatures. The Pathfinder world has a place for any story a player wants to tell. (For more information on the world of Pathfinder and the Pathfinder Roleplaying Game, please visit http://paizo.com/pathfinder.)
Pathfinder Online’s robust trading system puts players in control of the world’s economy with player-created items, consumables, fortifications, and settlements. Character-controlled settlements can grow into full-fledged kingdoms that compete for resources as they seek to become the dominant force in the land, raising vast armies to hold their territory against the depredations of monstrous creatures, NPC factions, and other player characters.
Social organizations scale from small parties of a few adventurers to player nations inhabited by thousands. As settlements develop, the surrounding wilderness develops more complex and challenging features, including randomly generated encounters and resources as well as exciting scripted adventures.

We announced Goblinworks and Pathfinder Online this past November because we wanted you, our community supporters, to hear about it first from us rather than getting hints from the grapevine that something was up at Paizo. Since that announcement, we’ve had amazing meetings with MMO publishers and developers, game designers, and potential investors.
We’ve had to do all three of these things in parallel because there are a couple of intersecting “chicken and egg” problems here. Investing at this stage of a project is very much about having faith in the people working on the project—and we have some amazing folks who want to work with us, but they have careers and family obligations, so they can’t just pick up and relocate to Redmond on the hope that we’ll get the funding we need. We’ll also need to show our investors specific details about our financials, which are affected tremendously by the deal we can secure for our middleware—the engine that runs the game. Our business experience and social networks have provided us access to some awesome middleware deals that aren’t readily available to outsiders, but sealing those deals is tied to the staff and funding issues as well. In short, we need to move forward before we can move forward.
And then the Internet Changed Everything. And the harbinger of this change is Kickstarter!
Seeing the Kickstarter success stories of Double Fine, The Order of the Stick, Wasteland 2, and Shadowrun Returns (to name just a few), we realized that Kickstarter could be just what we need to break through our roadblocks.

But right now, we need you to help us in a new way. We need you to help us PROVE to the world that our impossible dream is possible.

Your support of the Technology Demo will help us raise awareness of Pathfinder Online and will show potential investors what the game is really about. Funding this demo will also signal to potential partners that Pathfinder Online has an audience that's large enough and dedicated enough to allow the long-term success of the MMO. Nothing speaks louder than a ton of people putting up money to show their support of a new concept—that’s the genius element of Kickstarter!

We didn’t stop there either! We’ve built up a wide range of Goblinworks-themed merchandise, from posters and T-shirts to an entire day spent playing Pathfinder and dining out with the Goblinworks staff at one of the world’s finest restaurants! We have a reward level for every pocketbook, so give them a look and tell us what you think!
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